NBC used to broadcast the most intriguing competitions during U.S. primetime. In fact, it’s the only play.
It went like this: The Olympic Games are a global event that often happens half a world away from the United States. NBC used to broadcast the most intriguing competitions during U.S. primetime. But as social media and digital technology revolutionized the ease of learning results as they happened (or even watching them happen via online live-stream), NBC’s lack of live broadcasts seemed increasingly greedy and outdated.
Jim Bell, NBC Olympics’ president of production and programming, announced Tuesday that the network will air the 2018 Olympics from PyeongChang, South Korea, coast to coast in the United States.
But knowing the internet, Olympics-watchers online will still find plenty to complain about next winter. (In other words, it’s unlikely we’ve seen the last of that #NBCFail hashtag.)