For many viewers, that means sports. FuboTV wants to be the go-to option for sports fans who don’t want to pay the full cost for traditional cable. The service is still focused on sports, with deals with Fox and NBC providing access to regional sports networks. With the upgraded version of its service, FuboTV will phase out its $9.99 soccer-only subscription. The soccer streaming service had gained 71, 000 subscribers as of June.
FuboTV is hoping to convert its soccer fans to full subscribers. The service’s subscriber base is 90 percent male, and the non-sports channels included in the company’s new bundle were chosen to appeal to that audience. Seventy-five percent of subscribers fall between 18 and 34.
“We’re very focused on a particular audience we’ve acquired,” Gandler said. “We believe there’s probably another 400,000 to 1 million of those customers sitting on the sidelines waiting for something to be built for them.”