In 1942 Wonder Woman, created by internationally famous psychologist Dr. William Moulton Marston, made her comic book cover debut. Since then, she’s been a suffragist, solider, sex symbol, one of the most popular comic book characters of all-time and, currently, the star of blockbuster movie. Not to mention someone millions of people around the world look up too as an inspiration.
But, did you also know that Wonder Woman is also an inspiration for entrepreneurs as well?
1. Rebrand yourself when needed.
Throughout the decades the character of Wonder Woman, and her civilian identity Diana Prince, has been altered, restored and updated. Even before her first appearance in 1941 (it took her a year to get a cover) her name was switched from Suprema to Wonder Woman, apparently by William Moulton Marston’s editor Sheldon Mayer. She was also originally from Paradise Island, then in the 1980s she was from Themyscira.
While today we recognize Wonder Woman as a diplomat and iconic member of the Justice League, she originally joined the Justice Society as their security but, in the 1960s when she lost her powers, she became a babysitter, fashion model, movie star, astronaut, businesswoman and even a mod-spy type. Few of these incarnations stuck with fans, except for the television series starring Lynda Carter which even influenced the comic.
2. Be a warrior for truth, peace and equality.
Wonder Woman’s goals are to promote truth, peace and equality – despite being an Amazonian warrior. This dichotomy is what makes her character so appealing and a great leader and teammate. It’s also why her most well-known weapon is the Lasso of Truth that forces people to tell the truth, even when it’s difficult to hear.
3. Wield the power of empathy.
Diana can detects others’ emotions — in other words, she has the power of empathy. That further explains why she’s such an important member of the Justice League.
Empathy is perhaps the most important skill that entrepreneurs can possess. By walking in someone else’s shoes you’re better suited to understand and solve their pain points. That is what entrepreneurship is all about — making the world a better place.